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Finova – Financial Dashboard
A unified financial dashboard that helped Indian SMB owners make critical money decisions in under 18 seconds eliminating 2+ hours of daily app-switching across 4 disconnected tools.
My Role:Solo Designer
Timeline:2 Weeks
Tools Used:FigmA • FigJam • Sheets • Docs
85%
18 sec
100%
5 hrs

The User
One focused persona, clearly defined.
Research pointed to a very specific user: tech-comfortable, running a solo business, no accounting background, making financial decisions daily under uncertainty.
The existing tools like Tally, QuickBooks, even basic spreadsheets were built for accountants, not operators. Every screen assumed financial training the user didn't have, creating anxiety instead of confidence.
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