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Finova – Financial Dashboard

A unified financial dashboard that helped Indian SMB owners make critical money decisions in under 18 seconds eliminating 2+ hours of daily app-switching across 4 disconnected tools.

My Role:
Solo Designer

Timeline:
2 Weeks

Tools Used:
FigmA • FigJam • Sheets • Docs

85%

Faster financial workflows from 10 min (manual) to under 90 sec

Faster financial workflows from 10 min (manual) to under 90 sec

18 sec

Average time to answer "Can I afford this?" target was 30 sec

Average time to answer "Can I afford this?" target was 30 sec

100%

Critical task completion in internal walkthroughs (n=5)

Critical task completion in internal walkthroughs (n=5)

5 hrs

Projected weekly time savings per user based on task analysis

Projected weekly time savings per user based on task analysis

The User

One focused persona, clearly defined.

Research pointed to a very specific user: tech-comfortable, running a solo business, no accounting background, making financial decisions daily under uncertainty.

The existing tools like Tally, QuickBooks, even basic spreadsheets were built for accountants, not operators. Every screen assumed financial training the user didn't have, creating anxiety instead of confidence.

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